Where do you need an experienced, objective, and strategic voice? I like to tell stories of all the lessons I've learned over the years. And yes, they've mostly come after mistakes.
I've been part of a Fortune 500 marketing team, a founder (building a $16M brand from scratch), and an active member in the community. I've mentored companies in CPG, restaurant, non-profit, technology, and consumer goods. It's not the industry per se, it's simply determining the desired outcome and designing the strategies to get there.
Without the right "words on the wall," the machine will never quite function at the highest level. Adopting "guiding statements" helps the team figure out what to do without your constant assistance. Once the foundation is in place, you will WORK ON your business, not IN it.
Does your business stand out in the sea of sameness? Exploring how the customer perceives all of the touchpoints is critical to establishing a competitive market presence. Designing a purposeful brand creates value for the short- and long-term.
"If we could only get our employees to care more." Maybe you haven't said that out loud, but you've thought it. Employee engagement is where the magic happens. Knowing which, and how to, pull the levers is what leadership is all about. It starts at the top which means this is your most important responsibility.
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